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Concentration Areas

There are six concentration area in the Management Undergraduate Program. You can get detailed information about the areas by clicking the relevant links.

Accounting is an information system that provides financial and non-financial information about all kinds of organizations, mostly firms. Many user groups such as managers, potential investors, owners, creditors, employees, regulatory agencies, and the government use this information in making their financial decisions. As such, it assists in efficient allocation of scarce resources such as capital, labor, and managerial talent within society. Accounting is comprised of two main branches. Financial accounting (FA) and reporting systems (including auditing) prepare and communicate general, summary information about the status and performance of the firm to all user groups external to the firm. The information is presented to these external users in the form of financial statements so that they are able to make more informed and rational investment, credit, employment, taxing, rating, and policy decisions. These reports generated for outsiders must be very accurate and reliable because the economic decisions made affect the livelihood of many stakeholders. That is why professional judgment and personal and corporate ethics are very important for the accounting function. It is closely related to the academic disciplines of finance, actuarial sciences, management accounting, economics, corporate governance, and strategy.

 

Managerial accounting (MA), on the other hand, generates specialized, detailed reports for the use of the managers of the firm, the insiders.  It is one of the key tools used to increase the competitiveness of a company. Broadly speaking, it 1) supports decision making regarding cost management and customer value and 2) supports short and long term planning with the purpose of formulating the plans as well as following them up with various forms of performance evaluation systems. The academic disciplines related to MA (listed in order of closeness) are financial accounting, operations management, strategy and organizational behavior. While the main user group of managerial accounting is the controllers (a specialist managerial accountant, often involved in design of MA systems), MA is used by a wide range of user groups. Roughly speaking, everybody who has budget responsibility in their career would benefit from MA.

 

Since accounting is a learned profession, like engineering, law and medicine and it cuts across all sectors and industries, it is in high demand.  Accounting has been in the top 10 careers in terms of low stress, high compensation, lots of autonomy and tremendous hiring demand according to the Jobs Rated Almanac in the past 5 years.  Job opportunities abound in the following areas of accounting: clerical bookkeeping, financial accounting and reporting, cost accounting, managerial accounting, auditing, accounting for taxes and tax planning, non-profit accounting, treasury, financial statement analysis, financial consulting, internal control, corporate governance

 

Sample sectors and companies:

There is always a demand for accountants in all types of enterprises, small or large. As one accounting textbook put it: “What do businesses such as Sherman Lawn Service, Greg’s Groovy Tunes, Wal-Mart and the Coca-Cola Co. have in common? They all need accountants!

  • All types and sizes of private business firms in manufacturing, finance and services sectors (from Migros to Akbank, Aksa Coca-Cola or Avea)
  • All non-profit organizations (Red Cross, UNESCO, most universities)
  • All governmental organizations (Ministry of Finance, Treasury, Central Bank, TUBITAK)
  • All public accounting (auditing) firms (Deloitte, Ernst &Young, KPMG, PricewaterhouseCoopers)

Sample roles after graduation:
Trainee or staff accountant in a public accounting or consulting firm
Clerk or staff accountant in a business corporation or government agency
Management trainee in a financial institution such as bank
Sample roles in later career stages:
A senior accountant after getting professional certification (CPA, YMM) in any organization
A manager and later a partner in one of the Big-4 auditing firms
Finance manager or controller in a private corporation or government agency
Manager in charge of Internal Control in a public firm
A member of the Audit Committee of the Board of Directors of a large corporation
A partner or manager in a consulting firm
CFO or CEO in a large corporation
An accounting professor in a university

 

Suggested courses:

If the student is interested in MA, the first choice would be ACC 301, Managerial Accounting. For students interested in FA, apart from ACC 301, there is a broad range of electives related to different areas of financial accounting:
 
ACC 401 - Intermediate Financial Accounting and Reporting
ACC 402- Advanced Issues in Financial Accounting
ACC 403 - Auditing
ACC 404 - International Accounting
ACC 405 - Financial Statement Analysis
 
If the student is aiming at a career in accounting and wants to broaden her or his knowledge, the following SBS courses could be considered:
 
FIN 301 - Financial Management
FIN 401 - Corporate Finance
FIN 404 - Multinational Corporate Finance
MGMT 401 - Business Strategy
MGMT 403 - International Business
MGMT 405 - Turkish Managerial Context
MGMT 407 - Business Law
MGMT 410 - Business Policy and Strategic Management
MGMT 411 - Business and Professional Communication
OPIM 301 - Operations Management
OPIM 302 - Management Information Systems
 
Furthermore, students with special interest in accounting can take the following courses offered to further deepen their knowledge base:
 
SOC 305 - Corporate Governance and Social Responsibility
ECON 335 - Economics and Information
ECON 341 - Corporate Finance
ECON 350 - Financial Institutions and Markets
ECON 450 - Microeconomics of Banking

Finance can broadly be defined as the science of creating monetary value for various players in the economy, such as individual investors, industrial/service corporations, banks and other financial institutions.

Finance sector has experienced significant growth over the last few decades, and this expansion brought fresh job opportunities in commercial banking, investment banking, brokerage and financial consulting businesses. This growth trend is expected to prevail in the future, as Turkey is aiming to become an economic power in its region.

There are many different career paths in finance, and it is very crucial to wisely plan your education in order to end up with the path that is best for you. This involves knowing your particular interests in finance, as well as building the right background to succeed in your desired field. There is a wide selection of finance courses at Sabanci, and hopefully they will help you realize your goals starting right after your graduation.

Sample sectors:

  • (General) Finance management
  • Finance consulting
  • Auditing
  • Corporate finance
  • Private equity
  • Money management
  • Financial planning
  • Hedge funds
  • Insurance
  • Real estate
  • Treasury
  • Commercial banking
  • Retail banking
  • Investment banking
  • Research
  • Brokerage
  • Project finance
  • Regulatory agencies (IMKB, SPK, etc.)
  • Governmental bodies (Treasury, Central Bank)

Sample roles after graduation:

Analyst, Associate, Management Trainee

 

Sample roles in later career stages:

  • CEO (Chief Executive Officer),
  • CFO (Chief Finance Officer),
  • CRO (Chief Risk Officer),
  • Managing Director,
  • Vice President

Students interested in this field can take the following elective courses:

 

FIN301 Financial Management
FIN401 Corporate Finance
FIN402 Investments
FIN403 Derivative Securities
ACC201 Introduction to Financial Accounting and Reporting
ACC401 Intermediate Financial Accounting and Reporting
ACC405 Financial Statement Analysis
OPIM402 Management Science
OPIM405 Management Decision Support Systems

Furthermore, students with special interest in this field can take the following courses to deepen their knowledge:

  • ECON335 Economics of Information
  • ECON345 International Finance
  • ECON350 Financial Institutions and Markets
  • ECON 450 Microeconomics of Banking
  • IE 303 Decision Economics
  • IE 412 Financial Engineering

Human Resources Management is becoming an increasingly important field in Turkey. On one hand, HR departments are being established and developed in most organizations and on the other hand, companies specialized in HR Management are emerging. Amongst these companies, there are management consulting firms as well as more specialized HR firms providing professional training and head-hunting services.

 

As an area of specialization, HR manages planning, procurement and selection, training and development, compensation, performance rating, career planning and industrial relations of human resources in the organization. Career opportunities exist in both HR departments of organizations as well as specialized HR firms.

 

Students interested in this field can take the following elective courses:

  • ORG 301 - Organizations and Organizing  
  • ORG 302 - Organizational Behavior  
  • ORG 401 - Human Resources Management
  • ORG 402 - Organizational Design
  • MGMT 401 - Business Strategy
  • MGMT 402 - Entrepreneurship
  • MGMT 403 - International Business
  • MGMT 405 - Turkish Managerial Context
  • MGMT 406 - Globalization
  • MGMT 407 - Business Law
  • MGMT 408 - Business and Society

Furthermore, students with special interest in this field can take the following courses to deepen their knowledge:

  • PSY 302 - Social Psychology
  • SOC 201 - Social Theory     
  • SOC 305 - Corporate Governance and Social Responsibility
  • SOC 444 - New Social Movements
  • SPS 315 - Analysis of Social Networks
  • LAW 310 - Comparative Legal Thought
  • IE 306 - Ergonomics
  • IE 307 - Work Analysis and Design
  • IE 419 - Total Quality Management
  • ECON 201 - Games and Strategies   
  • ECON 310 - Game Theory    
  • ECON 330 - Industrial Organization    
  • ECON 335 - Economics of Information    
  • ECON 430 - Labor Economics

Marketing is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is about managing profitable customer relationships by attracting new customers and/or retaining and growing current customers. As this definition implies, students who want to be successful in marketing need to gain an understanding of a variety of other disciplines such as economics, accounting, finance, psychology, organizational behavior and operations management.

 

Sectors/companies that hire marketing people

Almost all sectors and companies have marketing positions.

 

Entry-level marketing positions

Positions are available in the sub-fields of marketing, which include sales, market research, brand management, supply chain management & logistics, and advertising. Job titles include assistant brand manager, junior marketing analyst, account representative, sales representative, assistant sales manager, etc.

 

Senior-level marketing positions:

Chief Marketing Officer (CMO), Marketing Director, Marketing Consultant, Sales Manager, etc.

Courses advised for SBS students who want to specialize in Marketing:

  • MGMT 201 - Introduction to Management
  • MGMT 202 - Introduction to Financial Accounting and Reporting
  • MGMT 401 - Business Strategy
  • MGMT 403 - International Business
  • MKTG 301 - Introduction to Marketing
  • MKTG 401 - Marketing Research
  • MKTG 402 - Consumer Behavior
  • MKTG 403 - International Marketing
  • MKTG 404 - Digital Marketing
  • MKTG 405 - Marketing Strategy
  • MKTG 406 - Brand Management
  • ACC 301 - Managerial Accounting
  • FIN 301 - Financial Management
  • OPIM 301 - Operations Management
  • OPIM 302 - Management Information Systems
  • OPIM 401 - Supply Chain Management
  • OPIM 403 - Service Operations Management
  • OPIM 407 - Business Intelligence and Decision Support Systems
  • OPIM 408 - Business Intelligence & Marketing Analytics  
  • ORG 301 - Organizations and Organizing
  • ORG 302 - Organizational Behavior
  • ORG 401 - Human Resources Management

Furthermore, students with special interest in this field can take the following courses to deepen their knowledge:

  • ECON 201 - Games and Strategies
  • ECON 301 - Econometrics
  • ECON 310 - Game Theory
  • PSY 301 - Mind & Behavior
  • PSY 302 - Social Psychology
  • CULT 225 - Advertising and Culture    
  • CULT 360 - Consumer Society and Cultures

Information Technologies has been the fastest growing sector in Turkey in the last few years. Software engineers and programmers - due to their lack of managerial skills - and managers - due to their lack of technical skills - usually encounter problems when communicating with each other.

 

Information Technologies constitutes the highest human resources demand in Turkey’s technology sector. Companies are in need of well-equipped management trainees for the sales of IT products, business development, R&D and marketing management, sales support and technology consultancy, ERP implementation, and software projects. Graduates that are capable of generating new ideas and managing/assisting projects can find job opportunities in the following fields:

 

Design and implementation of IT-based enterprise solutions, information management, data management, business intelligence, IT-based transformation projects, IT project management, entrepreneurship in IT, e-Business development and management, information systems planning/development/management, IT consulting.

 

Sample sectors and companies:

  • Banking (Garanti, Yapı Kredi..)
  • Technology (Turkcell, IBM, SAP, Microsoft, HP, Oracle..)
  • Retail and FMCG (Teknosa, Migros, P&G, Henkel.)
  • Manufacturing (Brisa, Arcelik..)
  • Consulting (PWC, Ernst & Young, Deloitte, IBM)
  • IS-related positions in other sectors

Sample roles after graduation:

Data Analyst, Business Analyst, Business Development Assistant

 

Sample roles in later career stages:

Chief Information Officer (CIO), IT Business Consultant, Project Manager, IT Director

Students interested in this field can take the following elective courses:

  • OPIM 301 - Operations Management
  • OPIM 302 - Management Information Systems
  • OPIM 402 - Management Science
  • OPIM 403 - Service Operations Management
  • OPIM 404 - Business Process Analysis and Design
  • OPIM 405 - Management Decision Support Systems
  • OPIM 406 - Geographic Information Systems (GIS)
  • OPIM 407 - Business Intelligence and Decision Support Systems
  • OPIM 408 - Business Intelligence & Marketing Analytics
  • OPIM 409 - Project Management
  • MGMT 404 - Technology Management
  • MKTG 404 - Digital Marketing

Furthermore, students with special interest in this field can take the following courses to deepen their knowledge:

  • CS 201 - Introduction to Computing
  • IE 409 - Project Management
  • IE 415 - Decision Support Systems
  • IE 451 - Data Visualization and Analysis

Operations management(OM) is a must-have for all companies to effectively and efficiently design and manage value-adding processes. In other words, operations management aims to increase the added value of any process. Although the origin of operations management is manufacturing, graduates can now find jobs in all sectors. OM students need to prepare for their career by taking several courses and projects on analytical thinking and synthesis capabilities. Those who want to concentrate on supply chain management will also find numerous job opportunities due to increasing global uncertainties and risks in cross-continentally expanding supply chains.

Operations management is in close relationship with;

  • Marketing since optimization of value-adding processes needs to be aligned with market requirements
  • Managerial accounting since the cost and performance of products and services needs to be systematically analyzed
  • Finance since financial returns of projects need to be tracked
  • Organizational behavior since people are a natural part of processes

Therefore, taking the required courses in other related disciplines will provide the broad knowledge that is required to become a successful operations manager.

 

A typical career in OM starts as a business/operations analyst leading to positions such as supply chain director or partner in consulting firms. The opportunity to work in a wide range of sectors and the flexibility in the process of thinking will make this area a forefront profession in the future.

 

Sample sectors and companies:

  • Manufacturing (Kordsa Global, Temsa Global, Brisa, Arcelik...)
  • Management Consulting (McKinsey, BCG, Booz, At Kearney, Ernst & Young, Deloitte, IBM.)
  • FMCG (Unilever, P&G, Henkel, Ipek Kagit.)
  • Retail (CarrefourSa, Metro, Migros.)
  • Health Care & Pharmaceuticals (Pfizer, AstraZeneca, Merck.)
  • Food & Service (Eti Gida, Ulker, McDonalds, Burger King.)
  • Finance and Banking (Akbank, Garanti Bank, Is Bank, Insurance Companies)
  • Technology (Turkcell, Nokia, Sony, IBM, SAP, Microsoft, HP, Oracle.)
  • Energy & Commodities (Enerjisa, Alarko, Assan.)
  • Logistics (Borusan, Reysas...)
  • Automotive (Toyota, Ford, Fiat, Honda...)

Sample roles after graduation:

Business analyst, operations analyst, logistics specialist, supply chain analyst/specialist, business process design/reengineering analyst, operations consultant, procurement specialist, sourcing analyst

 

Sample roles in later career stages:

Project manager, supply chain manager/director, operations director, plant manager, logistics director, chief operations officer (COO), chief supply chain officer (CSO), chief procurement officer (CPO), partner, engagement manager, procurement manager, production manager

Apart from OPIM 301 - Operations Management, students interested in this field can take the following elective courses:

 

OPIM 302 - Management Information Systems
OPIM 401 - Supply Chain Management
OPIM 402 - Management Science
OPIM 403 - Service Operations Management
OPIM 404 - Business Process Analysis and Design
OPIM 405 - Management Decision Support Systems
OPIM 406 - Geographic Information Systems (GIS)
OPIM 407 - Business Intelligence and Decision Support Systems
OPIM 408 - Business Intelligence & Marketing Analytics
OPIM 409 - Project Management 
MGMT 404 - Technology Management
MKTG 401 - Marketing Research

 

Furthermore, students with special interest in this field can take the following courses to deepen their knowledge:

 

ECON 201 - Games and Strategies
ECON 412 - Applied Microeconomics
IE 301 - Deterministic Models in Operations Research
IE 302 - Stochastic Models in Operations Research
IE 303 - Decision Economics
IE 304 - Production and Service Systems Planning and Design
IE 305 - Simulation
IE 308 - Cost Analysis and Control
IE 403 - Quality Planning and Control
IE 405 - Decision Analysis
IE 409 - Project Management
IE 414 - Manufacturing Strategies
IE 419 - Total Quality Management
IE 420 - Storage and Distribution Systems
IE 430 - Logistics Systems Planning and Design
IE 454 - Supply Chain Analysis

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