Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit H. (2024) "If it ain't broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings". Published Online First https://dx.doi.org/10.1016/j.ijresmar.2024.10.004
Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit (2022) "The rise of mobile marketing: a decade of research in review", Foundations and Trends in Marketing, Vol.17, No.3, 140-226 (ESCI)
Book Section / Chapter
Aydın Gökgöz, Zeynep, "Mobile analytics", Social Media Analyticsin Predicting Consumer Behavior, Sumer, Selay Ilgaz and Parilti, Nurettin (eds.), Boca Raton: CRC Press, April 2023, 151-168
