Depecik, Barış Erman and Özgen, Ezgi and Aydın Gökgöz, Zeynep and Özsomer, Ayşegül (2026) "Effective advertising through language adaptation: tailoring ads to diverse purchasing contexts", International Journal of Advertising. Published Online First https://dx.doi.org/10.1080/02650487.2026.2624264
Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit (2022) "The rise of mobile marketing: a decade of research in review", Foundations and Trends in Marketing, Vol.17, No.3, 140-226 (ESCI)
Book Section / Chapter
Aydın Gökgöz, Zeynep, "Mobile analytics", Social Media Analyticsin Predicting Consumer Behavior, Sumer, Selay Ilgaz and Parilti, Nurettin (eds.), Boca Raton: CRC Press, April 2023, 151-168
