Depecik, Barış Erman and Özgen, Ezgi and Aydın Gökgöz, Zeynep and Özsomer, Ayşegül (2026) "Effective advertising through language adaptation: tailoring ads to diverse purchasing contexts", International Journal of Advertising. Published Online First https://dx.doi.org/10.1080/02650487.2026.2624264
Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit H. (2025) "If it ain't broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings", International Journal of Research in Marketing, Vol.42, No.2, 467-486 (SSCI)
Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit (2022) "The rise of mobile marketing: a decade of research in review", Foundations and Trends in Marketing, Vol.17, No.3, 140-226 (ESCI)
Book Section / Chapter
Aydın Gökgöz, Zeynep, "Mobile analytics", Social Media Analyticsin Predicting Consumer Behavior, Sumer, Selay Ilgaz and Parilti, Nurettin (eds.), Boca Raton: CRC Press, April 2023, 151-168
