https://ilitchbusiness.wayne.edu/profile/aa4506

Network Öğretim Üyesi

Tarsus American College, 1966; Indiana University, 1971 (BS in Business Administration); Indiana University, 1973 (MBA in Marketing and Finance); Georgia State University, 1978 (Ph.D. in International Business and Marketing).

Global marketing strategy, cross-national consumer behavior, consumer value transformations in emerging economies, international strategic alliances and networks.