| Sabanci Business School

Cenk KoçaşYönetim Bilimleri FakültesiÖğretim Üyesi(216) 483 9674kocas@sabanciuniv.edu

Kişisel Web

http://myweb.sabanciuniv.edu/kocas/

İş Tanımı

Öğretim Üyesi

Education

2000 Ph.D. Purdue University. 1995 M.B.A. Bogazici University. 1992 B.Sc. IE, Bogazici University.

Araştırma Alanları

Fiyatlandırma ve Promosyon modelleri, Oyun teorisi, Digital Pazarlar ve Digital Ekonomi.

Üyelikler

American Marketing Association (AMA) Institute for Operations Research and Management Sciences (INFORMS)

Döğerlioğlu-Demir, Kıvılcım and Ng, Andy H. and Koçaş, Cenk (2023) "Fashionably late: differentially costly signaling of sociometric status through a subtle act of being late", Journal of Business Research, Vol.155 (SSCI)

Döğerlioğlu Demir, Kıvılcım and Akpınar, Ezgi and Gurhan-Canli, Zeynep and Koçaş, Cenk (2022) "Are 1-endings the new 9-endings? An alternative for generating price discount perceptions", Journal of Retailing and Consumer Services, Vol.66 (SSCI)

Tuna, Mine and Bozkaya, Burçin and Döğerlioğlu Demir, Kıvılcım and Koçaş, Cenk (2018) "Büyük veri bazlı pazar bölümleme: müşterilerin alışveriş merkezi seçim çeşitlilik ve kategori seçim çeşitlilik davranışlarının kredi kartı harcamaları yönünden incelenmesi (Market segmentation based on big data: examining consumer shopping mall diversity and product category diversity behaviors through credit card transactions)", Pazarlama İçgörüsü Üzerine Çalışmalar, Vol.2, No.2, 57-68 (NA)

Koçaş, Cenk and Pauwels, Koen and Bohlmann, Jonathan D. (2018) "Pricing best sellers and traffic generators: the role of asymmetric cross-selling", Journal of Interactive Marketing, Vol.41, 28-43 (SSCI)

Koçaş, Cenk and Akkan, Can (2016) "A system for pricing the sales distribution from blockbusters to the long tail", Decision Support Systems, Vol.89, 56-65 (SCI)

Koçaş, Cenk and Akkan, Can (2016) "How trending status and online ratings affect prices of homogeneous products", International Journal of Electronic Commerce, Vol.20, No.3, 384-407 (SCI)

Akkan, Can and Külünk, Erdem Muhammed and Koçaş, Cenk (2016) "Finding robust timetables for project presentations of student teams", European Journal of Operational Research, Vol.249, No.2, 560-576 (SCI)

Döğerlioğlu Demir, Kıvılcım and Koçaş, Cenk (2015) "Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers' willingness to pay", Marketing Letters, Vol.26, No.4, 607-618 (SSCI)

Koçaş, Cenk (2015) "An extension of Osuna's model to observable queues", Journal of Mathematical Psychology, Vol.66, 53-58 (SSCI)

Yaprak, Attila and Taşoluk, Burcu and Koçaş, Cenk (2015) "Market orientation, managerial perceptions, and corporate culture in an emerging market: evidence from Turkey", International Business Review, Vol.24, No.3, 443-456 (SSCI)

Koçaş, Cenk and Döğerlioğlu Demir, Kıvılcım (2013) "An empirical investigation of consumers' willingness-to-pay and the demand function: the cumulative effect of individual differences in anchored willingness-to-pay responses", Marketing Letters (SSCI)

Bayazıt, Mahmut and Koçaş, Cenk (2012) "Örgütsel kültür ve pazar odaklılık performansı: "kültür tipi" ve "güçlü kültür" önermelerinin Türkiye'de testi", Yönetim Araştırmaları Dergisi (NA)

Koçaş, Cenk and Bohlmann, Jonathan (2008) "Segmented switchers and retailer pricing strategies", Journal of Marketing, Vol.72, No.3, 124-142 (SSCI)

Koçaş, Cenk and Irmak, Melek and Duran, Yasin (2008) "Pazarlama kararlarına pazarın verdiği tepkiler nasıl ölçülür?", Pazarlama ve İlrtişim Kültürü Dergisi (NA)

Koçaş, Cenk and Kıyak, Tunga (2006) "Theory and evidence on pricing by asymmetric oligopolies", International Journal of Industrial Organization, Vol.24, No.1, 83-105 (SSCI)

Koçaş, Cenk (2005) "A model of Internet pricing under price-comparison shopping", International Journal of Electronic Commerce, Vol.10, No.1, 111-134 (SCI, SSCI)

Koçaş, Cenk (2004) "Price-comparison in electronic markets and implications for homogenous goods retailers", Bogazici Journal: Review of Social, Economic and Administrative Studies, Vol.17, No.1, 53-73 (NA)