digital marketing, viral marketing, social media marketing
Publications Prior to SU
Akpinar, Ezgi, Peeter Verlegh ve Ale Smidts (2018), “Sharing Product Harm Information: The Effect of Self-Construal and Self-Relevance”, International Journal of Research in Marketing, 35 (2), 2018, 319-335
Akpinar, Ezgi ve Jonah Berger (2017), “Valuable Virality,” Journal of Marketing Research, 54 (2), 318-330.
Kivilcim Dogerlioglu Demir, Patriya Tansuhaj, Joseph Cote ve Ezgi Akpinar (2017), Value Integration Effects on Evaluations of Retro Brands, Journal of Business Research, 77, 124-130.
Akpinar, Ezgi ve Jonah Berger (2015), “Drivers of Cultural Success: The Case of Sensory Metaphors”, Journal of Personality and Social Psychology, 109(1), Jul 2015, 20-34.
Akpinar, Ezgi, “Corporate Social Responsibility and Word of Mouth: A Systematic Review and Synthesis of Literature”, In Lindgreen, A., Vanhamme, J., Maon, F., and Watkins, R. (Eds.) (2018), Communicating Corporate Social Responsibility in the Digital Era, Routledge, New York, 245-273.
Yuxin, Chen, Kivilcim Dogerlioglu Demir, Ozge Turut ve Akpinar, Ezgi (2018), “Marketing Strategies for Entry Deterrence and Managerial Compensation: A New Perspective Based on Cognitive Hierarchy,” Journal of Business Research Turk, 10/4, 1-24.
Dogerlioglu Demir, Kıvılcım, Özge Turut ve Ezgi Akpinar (2018), “Honesty Only Gets You So Far! The Effect of Two-sided Content on Re-purchase Intentions,” Bogazici Journal, 32(1), 37-51.
Akpinar, Ezgi (2016), “The Effect of Self-Enhancement and Regulatory Focus on Word of Mouth,” Journal of Business Research Turk, 8/3, 170-179.