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Ezgi Akpınar Sabancı Business School Faculty Member (216) 483 9722 ezgiakpinarsabanciunivedu
Jobs

Faculty Member


Areas of Interest

digital marketing, viral marketing, social media marketing

Article
Publications Prior to SU

Akpinar, Ezgi, Peeter Verlegh ve Ale Smidts (2018), “Sharing Product Harm Information: The Effect of Self-Construal and Self-Relevance”, International Journal of Research in Marketing, 35 (2), 2018, 319-335

 

Akpinar, Ezgi ve Jonah Berger (2017), “Valuable Virality,” Journal of Marketing Research, 54 (2), 318-330.

 

Kivilcim Dogerlioglu Demir, Patriya Tansuhaj, Joseph Cote ve Ezgi Akpinar (2017), Value Integration Effects on Evaluations of Retro Brands, Journal of Business Research, 77, 124-130.

 

Akpinar, Ezgi ve Jonah Berger (2015), “Drivers of Cultural Success: The Case of Sensory Metaphors”, Journal of Personality and Social Psychology, 109(1), Jul 2015, 20-34.

 

 

Akpinar, Ezgi, “Corporate Social Responsibility and Word of Mouth: A Systematic Review and Synthesis of Literature”, In Lindgreen, A., Vanhamme, J., Maon, F., and Watkins, R. (Eds.) (2018), Communicating Corporate Social Responsibility in the Digital Era, Routledge, New York, 245-273.  

 

 

Yuxin, Chen, Kivilcim Dogerlioglu Demir, Ozge Turut ve Akpinar, Ezgi (2018), “Marketing Strategies for Entry Deterrence and Managerial Compensation: A New Perspective Based on Cognitive Hierarchy,” Journal of Business Research Turk, 10/4, 1-24.

 

Dogerlioglu Demir, Kıvılcım, Özge Turut ve Ezgi Akpinar (2018), “Honesty Only Gets You So Far! The Effect of Two-sided Content on Re-purchase Intentions,” Bogazici Journal, 32(1), 37-51.

 

Akpinar, Ezgi (2016), “The Effect of Self-Enhancement and Regulatory Focus on Word of Mouth,” Journal of Business Research Turk, 8/3, 170-179.