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Peren Özturan Sabancı Business School Faculty Member (216) 483 9670 perenozturansabanciunivedu

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Article

Özturan, Peren and Deleersnyder, Barbara and Özsomer, Ayşegül (2024) "Brand advertising competition across economic cycles", International Journal of Research in Marketing, Vol.41, No.2, 325-343 (SSCI)

Orta Mahalle, 34956 Tuzla, İstanbul, Türkiye

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